The contest served to generate brand awareness around RXBAR and boost Acevedo’s social media engagement. It should also include the details about what the prize is and how to redeem it if you’re the lucky winner. The photo contest primarily serves to populate Instagram with user-generated content that features Dunkin Donuts and to foster positive brand sentiment. If you have recommendations for similar Instagram analytics tools, let me know in the comments.No matter what kind of business you’re in, Instagram giveaways are an excellent way of reaching new prospective fans with your products or services, growing your social following, and Have you used this kind of contest in your own social media campaigns? For Nicky, who has a much more modest following, a full week seemed the right amount of time.
Additionally, tagged users are informed of the brand through a friend, which is more powerful than the endorsement of a stranger.
The giveaway prize(s), number of winners, and contest duration should be clearly defined before a giveaway begins. Let's collaborate on influencer marketing and social media stories.
If you want your giveaway to get attention on Instagram, it’s a good idea to …
PAY FOR THE PRIZE. New Data: Sponsored Posts Growing 30% Year-over-Year On Instagram
As you can see, however, comments were very strong for the announcement post, yet there was only a single comment on the reminder post six days later.
Now all that remains is to pick the lucky winner!
These are:For her Instagram giveaway, Nicky used the following image:As you can see, the main image of the post features a bold, colorful visual as well as text announcing the contest.
A legit giveaway will only ask for minimal info before you can claim your new prize. In a post commencing the giveaway, marketers should clearly and concisely tell users what steps they need to take to successfully enter the contest. However, there are a couple of elements that every Instagram giveaway post should include.
If a marketer is looking to increase social media followers and online engagement the like and follow method is a great choice.The photo posted by L’Occitane included all the items that the giveaway winner would receive. For instance, she learned that she had a loyal (and growing) following in London, despite being based on the East Coast of the United States. In Nicky’s case, a simple variant of the original post with a shortened caption was enough, but you may want to create more elaborate posts depending on your needs.So it’s been a week (or however long your giveaway ran for), and you’ve amassed a list of Instagram followers who entered your contest.
Below is a graph of Likes made on CATPARTY’s Instagram posts throughout the duration of the giveaway:As you can see, Likes of CATPARTY’s posts during the contest rose dramatically between March 5 and March 6 – the day that Nicky published her reminder post.We can also see which posts were the most popular during our custom date range:Interestingly, in terms of Likes, each of the top three strongest posts performed similarly. (If you know of a tool that supports uploads, let me know in the comments!
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One way of increasing audience engagement and growing your followers is to use Instagram giveaways. All Rights Reserved.
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